HERE’S HOW WE DO IT.
We’re different because we start with different rules – rules the best screenwriters and directors use in your favorite films. Rules that are guaranteed to move an audience.
We call them “Hollywood” rules.
There’s a reason – a good reason – audiences would rather watch House of The Dragon than sit through a two-hour sales meeting or training workshop. And it’s not the dragons (though the dragons are cool for sure) – it’s the narrative approach.
The audience changes everything…
Taking your audience through an emotional core experience that will engage, inspire and change behavior requires specific “levers and pullies.”
It’s the science behind every play, movie or television show you’ve ever watched and loved. Every. One.
And it works – keeping the attention of an audience – internal or external, “captured” video and live or streamed social media content; doesn’t matter.
…so, you must change your narrative approach for your audience.
We know this because not only have we worked extensively in the “Hollywood” world creating content for film and television studios for over a decade, we’ve also (collectively) logged thousands of hours dreaming, strategizing and delivering message-focused, impactful market access programs, live and virtual events, training and communications for companies of all sizes and across many verticals.
We do it for you. It’s called DYDRA.
We’ve created a narrative approach that brings the science of one to the audiences of the other for our clients. We call it DYDRA (Dynamic Dramatic Approach).
Of course, all corporate communications/training/events companies claim to be “storytellers.” But how are they telling your story? We think it’s time for a different, more audience-centric approach; unique and novel but grounded in solid narrative principles.
How are the “Storytellers” really telling your stories?
We know that you have exhaustively spent time and money crafting your internal and external messaging; you know your business and your audience. DYDRA brings a new, revolutionary way to not only reach that audience, but to fully engage and inspire them.
Want to learn more? Reach Out to us.
We’re different because we start with different rules – rules the best screenwriters and directors use in your favorite films. Rules that are guaranteed to move an audience.
We call them “Hollywood” rules.
There’s a reason – a good reason – audiences would rather watch House of Dragons than sit through a two-hour sales meeting or training workshop. And it’s not the dragons (though the dragons are cool for sure) – it’s the narrative approach.
The audience changes everything…
Taking your audience through an emotional core experience that will engage, inspire and change behavior requires specific “levers and pullies.”
It’s the science behind every play, movie or television show you’ve ever watched and loved. Every. One.
And it works – keeping the attention of an audience – internal or external, “captured” video and live or streamed social media content; doesn’t matter.
…so you must change your narrative approach for your audience.
We know this because not only have we worked extensively in the “Hollywood” world creating content for film and television studios for over a decade, we’ve also (collectively) logged thousands of hours dreaming, strategizing and delivering message-focused, impactful live and virtual events, training and communications for companies of all sizes and across many verticals.
It’s what we do for you. It’s called DYDRA.
We’ve created a narrative approach that brings the science of one to the audiences of the other for our clients. We call it DYDRA (Dynamic Dramatic Approach).
Of course, all corporate communications/training/events companies claim to be “storytellers.” But how are they telling your story? We think it’s time for a different, more audience-centric approach; unique and novel but grounded in solid narrative principles.
How are the “Storytellers” really telling your stories?
We know that you have exhaustively spent time and money crafting your internal and external messaging; you know your business and your audience. DYDRA brings a new, revolutionary way to not only reach that audience, but to fully engage and inspire them.
Want to learn more? Reach Out to us.
CLIENTS
Combined, the founders of DYDRA have worked with many of the top Fortune 200 and 500 companies around the world specializing in:
• Market Access Training
• Live/Virtual Workshops
• Webinars
• Simulations
• Microlearnings
• Experiential Learning
• Product Launches
• Activations
• POAs
• Communications Campaigns
• New Hire Training Programs
• Videos
• Social Media Campaigns
• Podcasts
• Employee Meetings
PHARMA | HEALTHCARE | MARKET ACCESS
Abbott
Abbvie
AstraZeneca
Bayer
BI
BioCryst
Biogen Idec
BioMarin
Biovale
Bristol Myers Squibb
Daichi/Sankyo
Eisai
Eli Lilly
Exact Sciences
Forest Labs
Genentech
Gilead
GSK
Helsinn
Intercept
Janssen
J&J
King
Kowa
Lundbeck
Merck
Mineralys
Northwell Health
Novartis
Novo Nordisk
Organon
Pfizer
Relypsa
Rhodes
Roche
Sanofi
Schering-Plough
Shire HGT
Strativa/Par
Takeda
Teva
UCB
Vertex
FINANCIAL
American Express
Citibank
Deloitte
HSBC
JPMorgan Chase
MasterCard
McKinsey
MetLife
Morgan Stanley
Travelers Insurance
ADVERTISING AGENCIES
Bozell Worldwide
Chiat Day
Guidemark Health
McCann Health
Ogilvy
WPP
TECHNOLOGY
ADP
Amazon
AT&T
Canon
Google
Microsoft
Panasonic
Sony
Verizon Wireless
Xerox
AUTOMOTIVE
Audi
BMW
GM
Jaguar Land Rover
Scion
CONSUMER
Absolut
AVON
Castrol
Coach
CNG
Estée Lauder
Hiram Walker | Beefeater Gin
Kraft
Philip Morris
Rums of Jamaica
Rums of Puerto Rico
Sara Lee
Sazerac
Stop & Shop
Super Glue
The James Beard Foundation
MOTION PICTURES | TELEVISION | STREAMING | THEATER
A&E
ABC
Bruckheimer
CBS
Global Road
HBO
Lincoln Center
NAMCO
NBC
New Line Cinema
Paramount
Showtime
Sony
Starz Network
The Movie Channel
Universal
Warner Bros
DYDRA TEAM
Pam Auerbach
Managing Partner
Training and Marketing Communications
With thousands of hours of marketing communications and training expertise, Pam brings an effective combination of interpersonal, analytical, organizational and business skills to DYDRA. She has extensive experience in Pharma/Healthcare Training (as well as other industries) providing comprehensive management functions to clients, including budget preparation, administration and project team leadership.
In a prior life, as Director, Advertising/Promotion and Marketing for NBC’s radio networks, Pam learned from the folks down the hall at Saturday Night Live that keeping your audience’s attention with surprise and humor is no laughing matter.
Chris Boal
Managing Partner
Creative, Strategic Communications
As lead strategist and creative for DYDRA, Chris brings the unique skill of integrating “Hollywood” skills into many aspects of audience-based corporate communications.
Since 2011, Chris has worked extensively in the film and television industry, penning scripts for HBO, CBS Studios, Starz, SONY, Warner Brothers, New Line, Universal, Paramount, Apple and others. Recent projects include executive producing the action show Echo 3 for Apple TV+.
In the corporate space, Chris has worked as a Writer/Creative Director since 1998, and has crafted strategy, speeches, presentations, sales meetings, digital and live training workshops and sales and business content for a panoply of clients in the pharma, financial, automotive and consumer space.
Chris is an internationally produced playwright. His New York Off-Broadway productions include Pimm’s Mission, Order (Austin Pendleton, director), Crazy for the Dog, 23 Knives and Jonathan’s Blaze.
Rachel Katzen
Managing Partner
Creative, Design and Visual Identity, Social Media, Technology
As a creative director and graphic designer for several decades, Rachel has crafted unique, stand-out brand identity campaigns, eLearning and communications across all forms of digital and print media.
From websites to CG video to social media content, her unique eye and point of view helps bring messaging to life, and her deep knowledge of solid design principles ensures that DYDRA media is eye-catching and memorable.
Lida LaBruyere
Managing Partner
Operations, Executive Producer
Experiential Events, Production and Training
Lida brings over 20 years of expertise in the communications field across a variety of industries, with a specialty in pharmaceuticals. As VP of Production and Learning Design for WPP (one of the largest multinational communications, advertising and technology agencies in the world), Lida and her teams built one of the first and most successful in-house training departments within the events and production industry. She has proven leadership in combining creative, strategic and proactive solutions with the highest level of client service and fiscal oversight. Her experience and skills allow her to provide the utmost value to client teams. Lida sets a vision, establishes processes and adheres to the highest standards to ensure compliance, client satisfaction and high-quality outcomes within budget and time frames. Many of these protocols have been adapted and applied by other agencies.
In addition, Lida’s background in TV production and broadcasting, including a CBS Financial News show, NYC Broadway and theatrical national touring companies, provide her with a unique connection to and perspective on dynamic dramatic structuring.
Chuck Collins
Managed Markets, SME
Charles (Chuck) Collins, MS, MBA is a managed market expert focusing on the healthcare delivery disparities across multiple therapeutic areas such as neurology, rheumatoid arthritis, obesity, diabetes, multiple myeloma, anaphylaxis prevention, osteoporosis, vaccines, Alzheimer’s disease, and chronic non-cancer pain.
Chuck has over 30 years experience in the pharmaceutical industry, working across all managed market channels to develop customized managed markets solutions. He has partnered with social business organizations to develop customized managed market solutions utilizing predictive modeling and social analytics.
He served as a Sr. Fellow to Medonomics, a nonprofit, nonpartisan think tank specializing in health policy, finance, and operations. In previous roles, Chuck led the managed markets strategic counsel efforts providing insight and execution for commercial, Medicare, Medicaid, long-term care, and retail pharmacy chains.
Leslie Matthews
Senior Training Director
Instructional Design
As lead instructional designer, writer and training director, Leslie applies a solid instructional design foundation to the DYDRA unique storytelling structure. Leslie has integrated instructional design, training and key principles of communications and dramatic storytelling for some of the top launches in the pharmaceutical industry.
Leslie has designed training for almost every therapeutic category and brings her unique approach to prelaunch, eLearning, communications campaigns, live and virtual training, gaming and certification. She never loses sight of connecting the objectives and outcomes to the audience.
Additionally, Leslie is a skilled facilitator, designer of train-the-trainers and leader of workshops. She also conducts train-the-trainers for client facilitators.